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The End of the Affair

10/05/2011

My life has hit so many speed bumps lately I feel like I am on a ride at the amusement park. I usually love grocery shopping but when time after time you can’t get what you came for, the romance is over.

Our Whole Foods market opened in 2005. As a cook and a food lover I was ecstatic. Finally, a grocery store with quality ingredients, a range of organic foods, local ingredients. Dan and I were quickly hooked. In the past 6 years we have found wonderful people and food at WFM. Yes I shopped at other stores but certain ingredients were better at WFM. Based on these convictions I persuaded friends and family to shop there.

“You know this meat has so much flavor” my Mom told me.

“I know!” I replied. We were all so happy.

Then it happened. Over and over and again and again. The cheese I had grown to love was no longer carried. “Try this one.” the WFM Team Member told me. We went from Pepper Colby to Colby, then from one Swiss to another and finally to Emmenthaler. Now we no longer can get the Emmenthaler despite going round and round with the CSR (who was great by the way) who assured me the items were in stock. One problem, when I told the deli department that I had spoken to her, I was rebuffed with a form of “she does not tell us what to do.”

Today I went to get some cans of beans. Cannellini was my first choice. The shelf was bare. Black beans or chick peas perhaps? No and no. Yes, they did have the pricier organic chick peas but in addition to the extra 30¢ per can they were not sodium free. Ok, we will have hamburgers. No 85% ground beef. Not in the prepackaged case, nor in the butcher’s case. No American cheese. What about that rice mix I like? No, that was out too. This unfortunately has become the norm for Whole Foods Market. And that was just Wednesday at 3:30 pm. Can you imagine what 5 pm on Saturday is like?

My quick dash through the market did spy price increases all over the store. If they had the 85% ground beef it would be $1 more per lb than last year. And my favorite chocolate? 40¢ a bar more than last year.

Sigh. It was so much better than this once upon a time.

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